Your Business Should
Not drain it out of you!
About Us
Let’s be honest, most of us started our businesses with big dreams and even bigger goals. At the core, we just wanted to give our families a better life than we had. So, we hung that proverbial sign up—we’re in business. But what we didn’t expect was for our “baby” to grow into a monster demanding to be fed, day in and day out. For many business owners, the reality of running a business can feel like being relentlessly chased by an angry bull while running around putting out fires every day - you're just trying to keep up!
Somewhere along the way, those big dreams we had for our families got buried under the weight of the business. We let the business consume our time, our energy, and our focus—thinking that’s what it takes to survive. But all the while, the real sacrifices were made by our families—who keep holding onto that whisper of hope: “Some day…”
A Big Fig Biz is about flipping that script. It’s about turning your business into a tool that fuels your personal dreams and goals, not one that crushes them.
Starting a business is easy. Keeping the business going can be hard. But at the heart of every Big Fig Biz is the simple truth that it’s meant to work for you, not consume you. Your business is how you’re going to provide for your family, set your kids up for a better life, and give them a future that’s just a bit better than your own. It’s your chance to take the dreams you had when you started this journey and turn them into reality—one step at a time, one choice at a time. You’re not just building a business, you’re building the future you dreamed of.
If your business ended tomorrow,
would your family feel loss—or relief?
Fignificance of The FIG
'FIG' in Big Fig Biz is an acronym of 'Future Inspired Growth' but the fig tree and the fruit itself are a profound symbol across multiple dimensions—religiously, it speaks to enlightenment and abundance; socially, it represents unity and nourishment; personally, it signifies growth, rootedness, and discovery; and in business, it embodies resilience, collaboration, and legacy.
For Big Fig Biz, the fig tree becomes the perfect metaphor for intentional, future-inspired growth that balances personal development, professional success, and meaningful legacy-building.
It’s not just about business growth; it’s about nurturing something much bigger and deeply rooted in purpose.
Biblical Symbolism
Figs are prominently mentioned in the Bible, often symbolizing abundance, prosperity, and blessings. The fig tree is one of the first trees mentioned in the Book of Genesis, where Adam and Eve use fig leaves to cover themselves, symbolizing self-awareness and knowledge.
In a Big Fig Biz context, this can be seen as a representation of awakening to new possibilities and gaining wisdom to navigate challenges.
Biblical Symbolism
Growth and Abundance
The fig is often used as a symbol of fertility and fruitfulness in many religious traditions. It signifies the ability to bear fruit even in challenging conditions.
As a Big Fig Biz, this can translate to resilience and the capacity to grow your business even when the odds are stacked against you.
Biblical Symbolism
Tree of Knowledge
In some interpretations, the fig tree is associated with the Tree of Knowledge, connecting it to themes of enlightenment, growth, and understanding.
For a Big Fig Biz, this is like gaining insight into your business strategy and aligning it with your personal growth.
Business Symbolism
Resilience and Adaptability
Fig trees are highly resilient and can grow in a variety of climates. Similarly, businesses need to be adaptable and resilient in changing market conditions.
Big Fig Biz teaches strategies that equip business owners to survive and thrive in unpredictable environments.
Business Symbolism
Multiplication and Legacy
A single fig tree can bear hundreds of fruits each season, with each fruit containing multiple seeds. This represents not only growth but multiplication—a powerful metaphor for business owners who want to scale their impact, revenue, and legacy.
Big Fig Biz is about more than just growing—it’s about multiplying your success across various aspects of life and business.
Business Symbolism
Collaborative Growth
Figs have a unique relationship with fig wasps, which help them pollinate. This symbiotic relationship can be viewed as a metaphor for collaboration in business. Success often comes not from isolated efforts but from strategic partnerships and teamwork.
Big Fig Biz encourages this kind of community-driven, mutually beneficial growth among its members.
Personal Symbolism
Growth and Development
The lifecycle of the fig tree mirrors personal growth. It starts as a small seed, but with proper nurturing, it grows into a large, fruitful tree.
This parallels the journey of business owners who start with small ambitions but can grow something significant with the right support, as offered through Big Fig Biz.
Personal Symbolism
Rootedness
Figs are known for their deep roots, symbolizing stability and foundation. In personal development, this speaks to being grounded in values and purpose.
Big Fig Biz helps business owners build a solid foundation, rooted in long-term vision and intentional action, rather than chasing immediate results.
Personal Symbolism
Self-Awareness and Discovery
Just as the fig tree’s leaves were used for covering and protection in the biblical story of Adam and Eve, the fig also symbolizes self-awareness and discovery.
In Big Fig Biz, this relates to uncovering deeper insights into one’s business and personal life, finding clarity and direction.
Manifesto
In business, it’s easy to lose sight of what matters. A manifesto reminds us of our ‘why’—our purpose, our passion, and our potential. It emphasizes creating value and forging a future where your business fuels your personal goals and dreams. With Carpe Mañana as our guiding mantra, this is more than a statement—it’s a call to action for business owners ready to seize their future - because your future is defined by the choices you make today, not tomorrow!
Alignment-Carpe Mañana: At Big Fig Biz, our manifesto isn’t just about business success; it’s about aligning your business to fuel your personal goals and dreams.
Rediscovery: When the daily grind takes over, it’s easy to forget why you started in the first place. A manifesto is a guide back to what truly matters—your purpose, your passion, and the impact you’re here to make.
This is your business. This is your life.
Do what you love, and let your business work for you—not against you.
If the grind has taken over, it’s time to take it back.
Step out of survival mode and start creating the future you imagined when you first started.
Your personal goals and dreams are your why.
Your business should support them, not steal them away.
Celebrate every win, no matter how small.
Momentum builds with every choice you make, every step you take.
Seize tomorrow by acting today.
Don’t wait for “some day.” Start making your business the tool for your dreams now.
Remember, winning is not just about money.
It’s about time with your family, peace of mind, and the freedom to live life on your terms.
Learn to ride the waves.
The ups and downs will come, but with focus and strategy, you can stay balanced and thrive.
Build something that matters.
Not just for today, but for the future you want for your family.
You are not alone.
Every business owner has struggled—but you don’t have to stay stuck.
This is your chance.
Your business. Your life. Your future.
Because your business should fuel your dreams—not crush them.
Under The Fig Tree Podcast
In Biblical times, fig trees provided natural shade and a cool, comfortable environment, making them ideal spots for gathering to share knowledge or engage in teaching.
In John 1:48, Jesus speaks to Nathanael, saying, “I saw you while you were still under the fig tree,” hinting at a moment of deep personal reflection.
Under the Fig Tree Podcast is a gathering place for entrepreneurs ready to FIG their future. Just as the fig tree was historically a place for teaching, learning, and meaningful discussions, this podcast creates a space for growth-minded business owners to come together, gain insights, and take steps toward building the future they’ve always dreamed of.
Your Revenue Curve
You started this journey with a purpose: to build a better life for your family and create something you could be proud of. That purpose is still within reach. You have the power to turn things around. To reclaim your time. To give your family more of what matters. To shape your business into a tool that works for you—not the other way around.
This is your chance to take back control and build the life you dreamed of when you first hung that sign. One choice at a time. One step at a time.
Your Growth Blueprint
With Momentum Tracker, Wave Rider Mastery, Profit Producer and Surfing the Curve, you have the tools to really understand your business, focus on what matters, and plan for a successful future. This journey isn’t just about making money; it’s about building something that you’re proud of, something that helps others and stands strong over time.
So, let’s Carpe Mañana—seize your future—by taking small strategic steps today. Each choice, each small change, brings you closer to winning and growing your business in a way that lasts. Winning isn’t just about hitting the next goal; it’s about creating something strong, something that can handle anything.
Now, let’s dive in and make sure every wave brings you closer to the future you’ve dreamed of. Together, we’ll FIG it out, one step at a time!
FAQ's
Big Fig Biz is built to support you right where you are, no matter how busy or overwhelmed you feel.
Our strategies are designed to complement your existing business practices, helping you refine what’s working and address areas that need improvement.
Using tools like the Momentum Tracker, Surfing the Curve, and Warplan AI, we guide you in identifying the actions that truly make an impact with simple strategies that help you win.
(A play on words.) We've all heard and probably said "Carpe Diem" ~ "Seize the day!"
Carpe Mañana is our mantra. "Why do today what you can put off till tomorrow" is your new mantra?
Think about it this way. If you take a step back and think about 'tomorrow', it's your future. Ask yourself this question - What are you doing today that is going to affect your future ~ your tomorrow? Carpe Mañana is "Seize Tomorrow!" or, better yet, "Seize your Future!" because your future is created by what you do today, not tomorrow.
You've already taken the first steps toward your tomorrow, your future, just by coming to this site to explore and gain knowledge. Now, you need to seize the information provided to you and do something with it. Don't just toil with it or set it on the shelf and tell yourself you'll get back to it someday. Do something with it. Make a decision, even if the decision is realizing it's not the right time for you right now, make a decision to better your tomorrow!
Carpe Mañana!
Big Fig Biz is built to support you right where you are, no matter how overwhelmed or stretched thin you feel.
Inspired by strategist Roger L. Martin’s definition of Winning, we focus on helping you align your business with your goals for time, freedom, and balance—not just revenue. Roger L. Martin teaches that true strategy is a simple plan to create value, and winning means doing better than your competitors by delivering something exceptional to your customers that your competitors aren't.
Using tools like the Momentum Tracker, Surfing the Curve, and Warplan AI, we help you identify what’s working, pinpoint areas for improvement, and implement strategies that make an impact not only in revenue, but in profit (what fuels your future). You’ll know you’re winning when your business starts to give back to you: more time with family, less stress, and a sense of control over your future.
We help you measure success on your terms, not someone else’s.
Big Fig Biz is built for business owners like you—the ones who started out in the field, mastering their craft, only to find themselves running the show and buried under the weight of it all.
Whether you’re in home services or retail, if your business feels like it’s running you instead of the other way around, you’re not alone. We know the struggles of moving from technician to owner, and our strategies are designed to help you take control.
We’ll show you how to grow in a way that makes sense for your life and your goals—not someone else’s version of success.
No matter where you’re starting from, we’ll guide you toward building a business that doesn’t just survive but thrives, giving you the freedom and balance you’ve been chasing.
Warplan AI is a powerful business tool designed to help owners make smarter, data-driven decisions and stay ahead of the competition. It simplifies the process of managing and growing your business by providing insights, strategies, and automation tailored to your goals.
As licensed facilitators for Warplan AI, we guide you through the program to ensure you not only understand the strategies but also implement them effectively. This isn’t about handing you a tool and leaving you to figure it out—it’s about walking with you step-by-step to align your business with your goals.
It’s more than software—it’s your secret weapon for turning your business into a well-oiled machine that supports your life and goals.
Our role as facilitators ensures you’re not just learning strategies—you’re applying them. Warplan AI, combined with our guidance, equips you with everything you need to transform your business into a tool that fuels your dreams and supports your family.